The spicy honey craze has officially hit one of America’s most recognizable (and polarizing) canned meats. Hormel Foods this week introduced SPAM Hot Honey, the first permanent addition to the brand’s lineup in two years. “The launch taps into one of the fastest-growing flavor trends today,” the company told Fox News Digital, stating that the sweet and spicy combination brings “new excitement” to the nearly 90-year-old brand. “SPAM Hot Honey Flavored reflects the SPAM brand’s continued commitment to flavor innovation,” the company added. “Whether someone prefers sweet, spicy, or savory flavor profiles, this variety offers the best of both worlds with a balance of sweetness and spiciness.” SPAM Hot Honey is now in select grocery stores nationwide, joining the brand’s lineup of more than 10 flavors. To celebrate the launch, Hormel partnered with New York City’s Win Son Bakery, where customers can try two limited-time menu items through Sept. 20 at its Brooklyn and Manhattan locations: a breakfast sandwich and a fan tuan, a traditional Taiwanese sticky rice roll, according to a press release. Some fans said they were excited to try the new flavor. “I’d try it,” one person said on Facebook. “I try every new SPAM that comes out,” added another. Packages of Spam food are seen on a supermarket shelf in Paramus, New Jersey, on Sunday, December 28, 2025. Christopher Sadowski’s new Hot Honey product SPAM has officially joined their lineup. Credit: Hormel Foods Corporation Spam food packages are seen on a supermarket shelf in Paramus, New Jersey, on Sunday, December 28, 2025. Christopher Sadowski But not everyone is convinced. “I’m still a fan of the original flavor,” said one SPAM purist on Facebook, adding, “Sweet and spicy may taste good fried, but I’ll have to pass it up.” Another commenter exclaimed: “Absolutely NOT in any flavor!” “I’m so tired of this hot honey everywhere trend,” said one Reddit user. The launch of SPAM is the latest example of hot honey spreading across supermarket shelves and restaurant menus. In recent years, chains and brands have launched hot honey, sauces, fries and bacon menu items, as companies recognize a growing appetite for “sweet and spicy” flavors. Introduced by Hormel in 1937, SPAM gained popularity during World War II, when more than 100 million pounds were sent to feed Allied troops. Today, canned meat has sold more than 9 billion cans worldwide and remains especially popular in Hawaii and parts of Asia, Fox News Digital previously reported.
