August 13 update. This post, first published on August 11, has been updated with more details about Apple’s upcoming event and revised pre-order date. The Apple iPhone 18 Pro will be announced on Wednesday, September 9, according to a new report. Regular readers will know that I’ve been saying that for weeks, and even researched every iPhone reveal date to back up my claims, but now there’s confirmation from an industry heavyweight that this is the plan. Oh, and you can read about when the keynote will be announced here. Apple iPhone 17 Pro CFOTO/Future Publishing via Getty Images Bloomberg’s Mark Gurman wrote about this in his latest Power On newsletter on Sunday, August 9. “Apple is preparing for its annual event in September, and it is important,” he began. He talked about how Apple’s preparations are now in full swing (well, I hope so) and then moved on to the keynote date. ForbesApple could raise iPhone 17 prices within hours, due to memory chip crisisBy David PhelanApple iPhone 18 Pro main dateThis is the big date on the calendar and sets the timeline for everything that follows. “Historically, Apple has launched its new iPhone on the second Tuesday or Wednesday of September. That has been the case every year since 2012 (except in 2020, when Apple introduced its new phones in October due to Covid-related production delays),” he said. But the key update, a change from what Gurman had been saying until very recently, came next. “But this year there’s a twist: Labor Day falls on Monday, September 7. Apple typically doesn’t host events immediately after a weekend because it wants to give attendees a day of travel. That makes Wednesday, September 9 the most likely date for the event this year,” he added. I think this is accurate. Not only attendees don’t want to travel on a holiday. Apple is also reluctant to have its staff work over the holidays (although, again, I’m sure they’ll be involved in plenty of meetings and other preparations on Tuesday, September 8). Apple iPhone 18 Pro Pre-Orders: A New Date for the Diary While Apple is sometimes predictable, that doesn’t mean every agenda item will be on the same schedule as last year. He also added an extra detail that was new to me. I had been predicting that pre-orders would open on the Friday after the keynote; That’s what almost always happens. But this year it would be September 11, a date that Apple has always avoided for keynotes. This year, as it is the 25th anniversary of 9/11, pre-orders could begin later. “Another drawback this time is the start date of pre-orders. Most of the time, Apple opens iPhone pre-orders on the Friday following their event. Since that Friday coincides with the 25th anniversary of the 9/11 terrorist attacks, it seems unlikely to me that Apple would choose that date. The last time such a Friday fell on 9/11, Apple moved pre-orders to the next day, Saturday, September 12. I have to assume they will take a similar approach this year,” he said. Gurman. meaning to me. I think the hours will be the same, meaning pre-orders will open at 5am Pacific Time, 8am Eastern Time, 1pm UK Time. Please note that sometimes pre-order dates vary by product. For example, pre-orders for the Apple Watch Series 12 and Apple Watch Ultra 4 may open on the same day as the iPhone or earlier, such as the same day as the keynote or Thursday, September 10. However, I bow to Gurman’s wisdom in saying that Apple Watches will not see pre-orders open on Friday, September 11. Some years, Apple allows customers to put their chosen items into online shopping bags the night before pre-orders open, so they are ready. to buy at B del bang when they open the next day. This measure allows people to choose the model, color and storage capacity in the hope of getting their first choice. It doesn’t happen every year and the 9/11 issue may mean it won’t happen this time. Apple iPhone 18 Pro: iOS 27 General Release Even if pre-orders are delayed by a day, that won’t affect when the next iPhone software cycle is available to users in general release. After pre-orders, the next date on the calendar is when the software that will be pre-installed on the new iPhones will be available to everyone. The exact date varies, but usually falls on the Monday before the new iPhone goes on sale. This year, that would mean Monday, September 14. Timing also varies: where most iOS updates arrive around 10am in the Pacific, 1pm in the East and 6pm in the UK, the first release of the new cycle is usually earlier. Look out for 8am Pacific, 11am Eastern and 4pm UK, and be patient – lots of people will want to download it right away. Apple iPhone 18 Pro On-Sale Date Prediction Whatever the exact date of the keynote, it’s almost certain that the last part of the show (when the phones hit stores) will be on the same day of the week, Friday. In any case, the new phones will go on sale the following Friday, September 18. believe. ForbesHere’s when Apple will reveal its iPhone 18 Pro special eventBy David Phelan
