Myron Frazier, Sam’s Club’s chief marketing officer, told FOX Business that members still want value, but increasingly they want fresh food delivered, available for curbside pickup or designed to make mealtime easier. Grocery shoppers still want “high-quality” fresh food at a “great value,” but convenience is becoming an increasingly important part of that equation, Sam’s Club executive vice president and chief merchandising officer Myron Frazier told FOX Business. While members of the Arkansas-based warehouse retailer continue to prioritize quality and value, Frazier said they increasingly want fresh food delivered to their homes, available for curbside pickup or accessible “on their own terms.” “What’s changed is that convenience is becoming more and more important in the value equation,” Frazier said. The shift comes as grocers and retailers invest in delivery, curbside pickup and digital shopping options to meet growing consumer demand for convenience. CHICK-FIL-A DESCRIBES AI-powered SELF-ORDERING AS FAST FOOD RIVALS EMBRACE THE TECHNOLOGY Grocery shoppers still want “high-quality” fresh food at a “great value,” but convenience is becoming an increasingly important part of that equation, Myron Frazier, Sam’s Club chief merchandising officer, told FOX Business. (FOX Business) About 70% of consumers prefer home delivery for online grocery orders, and most expect groceries to arrive the same day or within a few hours, according to McKinsey & Company’s “The State of Grocery North America 2026″ report. fresh foods in a way that’s convenient from the club to your home, and then from the stove or oven to the table,” Frazier said. Frazier pointed to products like Sam’s Club’s fresh panko chicken breast, which shoppers can use to quickly prepare a meal, and its ready-to-cook “Marry Me Chicken,” which can feed a family of four in about 12 minutes. RAPID EXPANSION Sam’s Club is expanding its line of ready-to-cook meals while also time gives its members more ways to buy fresh food. (Kevin Carter/Getty Images) “For us, it’s this combination of the Sam’s Club experience: everything from developing the item they want, selecting it so the choice is easy and then giving them the option to get it however they want,” he said. “Whether it’s in the club, curbside or delivered to their home in less than an hour.” an hour, which he said offers fresh food products at no markup. Looking ahead, Frazier said Sam’s Club will continue to lean toward convenience as it expands its fresh produce business, with digital shopping playing an increasingly important role. expand your new business, and that digital shopping will play an increasingly important role (FOX Business)”Our digital business in fresh and format. [our] “Digital penetration has doubled in the last two years,” Frazier said. “And I’m very excited about that, because we’re delivering news in a way that our members are asking us to do.” 26%, driven by continued growth in club-managed pickup and delivery.
