NEWYou can now listen to Fox News articles! Red Lobster is once again offering its Endless Shrimp promotion, which contributed to millions of dollars in losses before the seafood chain filed for bankruptcy two years ago. The company told Fox News Digital that it decided to bring back Endless Shrimp because the promotion is still very important to its customers, who “never stopped asking for it.” SHRIMP POPCORN BASKET AT ONE RESTAURANT CHAIN COSTS LESS THAN $9 “We weren’t going to abandon something they love simply because the previous operating model didn’t work,” the company added. “The best response was to fix what didn’t work and bring it back in a way that’s right for our customers, our restaurant teams and the business.” According to Red Lobster, the spring campaign also demonstrated that the company could bring back Endless Shrimp in a way “that delights our guests and works for our restaurant teams and our business.” Red Lobster has brought back its fan-favorite Endless Shrimp promotion for a limited time. (Michael Nagle/Bloomberg via Getty Images) Participating locations began offering the current limited-time Endless Shrimp deal on August 17. “Guests can mix and match five flavors infinitely throughout their meal to get as much shrimp as they want, however they want,” Red Lobster announced in a press release. Favorite Shrimp: Hand breaded shrimp, lightly fried and served with cocktail sauce. CLICK HERE TO SUBSCRIBE TO OUR LIFESTYLE NEWSLETTER Red Lobster closed dozens of locations across the country in May 2024 before filing for Chapter 11 bankruptcy, Fox News previously reported. Many analysts and media reports have cited the company’s decision to make Endless Shrimp a permanent offering as a factor behind its financial problems. Red Lobster CEO Damola Adamolekun has said he is planning “the biggest comeback in the history of the restaurant industry.” (Paula Lobo/American Broadcasting Companies, Inc. via Getty Images)Endless Shrimp returned to select Red Lobster locations in spring 2026, but the chain’s CEO Damola Adamolekun, 37, made clear in a statement to FOX 13 Tampa Bay affiliate that the promotion would only be available for a limited time. “The previous model didn’t work, so we didn’t repeat it,” Red Lobster told Fox News Digital. “We rebuilt Endless Shrimp around much stronger operational and financial discipline, including better forecasting, kitchen flow, menu structure and restaurant support. We also designed the current offering to function as a dining experience, with pricing that can vary depending on the market. The new standard is simple: Endless Shrimp has to work for the guest, the restaurant team and the business.” Red Lobster told Fox News Digital. “Guest satisfaction significantly exceeded the average for Red Lobster promotions, restaurant team support was stronger than it has been in years, and our internal Proud to Serve and Recommend team scores were above historical levels,” the company said. “Just as important, guests continued to order Endless Shrimp after the promotion ended.” In June 2026, Adamolekun said he was planning “the biggest comeback in the history of the restaurant industry.” Red Lobster says it learned from its previous Endless Shrimp strategy and rebuilt the promotion with greater financial discipline. (iStock)His plan includes streamlining operations, closing underperforming restaurants, increasing engagement with customers and tapping into their nostalgia. One of the biggest lessons Red Lobster said it learned from the previous Endless Shrimp promotion was that “guest demand alone is not enough.” DOWNLOAD THE FOX NEWS APP “We’re guest-first, but that focus is backed by greater operational discipline and financial rigor. With Endless Shrimp, we took an experience guests love, addressed what wasn’t working, and showed we could successfully deliver it under a more robust model. That same focus is guiding the business overall,” Red Lobster said. Teresa Mull is a freelance writer on the lifestyle team at Fox News Digital.
