Choosing when to launch a shiny new product is half the battle. You have to make sure the timing is right and the last thing you want is to be overshadowed by a competitor. SEE ALSO: Tesla unveils new Roadster and yes, it can really fly. Enter Porsche. On Thursday, the company unveiled a new supercar called the Mission S, sharing a post about the X and describing it as “a glimpse into the future.” This Tweet is currently unavailable. It may be loading or may have been deleted. Unfortunately for them, on the exact same day, Tesla had its own launch and its car was able to fly. Mashable Light Speed Want more out-of-this-world science, space, and technology stories? Subscribe to Mashable’s weekly Light Speed newsletter. Use this instead. By clicking Sign Up, you confirm that you are 16 years or older and agree to our Terms of Use and Privacy Policy. This Tweet is currently unavailable. It may be loading or may have been deleted. As expected, the moment did not go unnoticed. This Tweet is currently unavailable. It may be loading or may have been deleted. This Tweet is currently unavailable. It may be loading or may have been deleted. And it wasn’t long before the memes began. This Tweet is currently unavailable. It may be loading or may have been deleted. This Tweet is currently unavailable. It may be loading or may have been deleted. This Tweet is currently unavailable. It may be loading or may have been deleted. Porsche has a full breakdown of the Mission S on its site. For all the information on the Tesla Roadster, we’ve got you covered. Want more tech and digital culture news delivered to your inbox daily or directly to your device? Sign up for Mashable’s Top Stories newsletter or receive push alerts from Mashable today.