General view of Land Rover cars outside the Jaguar Land Rover factory on April 7, 2025 in Halewood, England.Richard Martin-roberts | Getty Images News | Getty Images Britain’s Jaguar Land Rover (JLR) has said it will cut 4,000 jobs – around 10% of its global workforce – as the luxury car maker responds to intense competition from cheaper Chinese rivals, a cyberattack and tariffs from US President Donald Trump. 300,000 vehicles. CEO PB Balaji said the manufacturer will also launch five new products over the next 12 months. “The automotive industry faces significant challenges, with technological changes amid intense competition and continued geopolitical uncertainty,” Balaji said in a statement. “As part of this transformation, we will reduce our global workforce by around 4,000 positions over the next two years. We recognize that this will be difficult news for affected colleagues and we are committed to supporting everyone with care, fairness and respect,” he added. Shares of Tata Motors traded 0.3% higher on Monday. Stocks listed in Mumbai are up more than 10% so far this year. JLR’s cost-cutting drive is seen as a new test for Prime Minister Andy Burnham, following similar cost-saving announcements at British luxury car firms Aston Martin and Bentley in recent months. UK Business and Trade Minister Jonathan Reynolds, who ruled out a bailout for the company over the weekend, is expected to meet JLR executives to discuss redundancy measures earlier this week. “We understand this will be an uncertain and worrying time for affected workers, their families and communities at large,” a government spokesperson told CNBC via email. “We have taken significant steps to support the UK car industry by reducing manufacturers’ electricity bills, providing £4 billion of capital and R&D funding to make zero-emission vehicles and launching a £2 billion electric car grant to encourage people to buy electric vehicles,” they added. It’s not just British car companies that feel the pressure. German car giant Volkswagen announced late last week that it plans to cut another 50,000 jobs as part of a historic transformation plan, amid tariff pressures and fierce competition from Chinese car brands. Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.
