The ‘Barron’s Roundtable’ panel looks at how big box retailers outperform the competition on value, their innovation and revenue models. Costco is expanding its diaper selection with a new premium brand, but for now, shoppers won’t find it in the retailer’s warehouses. The warehouse club now offers Kudos diapers exclusively online, with prices starting at $47.99 per package, giving parents who shop through the company’s website another option alongside brands like Huggies, Pampers and Costco’s Kirkland Signature. According to Costco’s website, Kudos diapers are available in sizes 1 through 6, with size 1 priced at $47.99 per package, or about 34 cents per diaper. Shipping and handling is included, and delivery is estimated in five to seven business days. Unlike many conventional disposable diapers, Kudos products feature a 100% cotton liner that sits directly on the baby’s skin instead of a plastic liner, according to the manufacturer. COSTCO RECEIVES $184 MILLION IN FEE REFUNDS, SAYS MOST WILL GO TO LOWER PRICES Diapers on shelves during the grand opening of a Costco Wholesale store in Kyle, Texas, U.S., on Thursday, March 30, 2023. (Jordan Vonderhaar/Bloomberg via Getty Images/Getty Images) Kudos also advertises its diapers as completely free of chlorine and OEKO-TEX Standard 100 certified. The company says its products are made without fragrances, lotions, natural latex, parabens or phthalates. The company’s patented DoubleDry technology features two absorbent layers designed to provide more than 12 hours of leak protection, according to the manufacturer. The brand was founded by Amrita Saigal, an MIT-trained engineer and former Procter & Gamble employee, who set out to develop disposable diapers made with more cotton and less plastic. Saigal discussed Kudos’ growth and expansion at Costco during an October appearance on The World’s First Podcast. According to the episode’s published description, the company has sold more than 100 million diapers and is on track to generate more than $30 million in revenue by 2026. The addition expands Costco’s online baby care offerings, although the retailer has not publicly confirmed whether it plans to bring Kudos diapers to its brick-and-mortar warehouses. CLICK HERE TO GET FOX BUSINESS ON GOFOX Business reached out and asked Costco if there are plans to offer Kudos to shoppers at its warehouse. stores, but they did not respond immediately.
