Apple’s touchscreen MacBook Pro pushes laptop pricing to a new extreme

Apple has officially entered the era of the touchscreen MacBook Pro and apparently wants to empty your wallet while doing it. The new touchscreen MacBook Pro starts at $2,899, which is already a steep price in this economy. But if you want the top-of-the-line model with all the upgrades possible, be prepared to shell out around $14,549. As MacRumors first reported, Apple’s configurator prices the fully loaded 14-inch model at $14,249 and the 16-inch version at $14,549. Both come equipped with Apple’s top-of-the-line M5 Max chip, with an 18-core CPU and a 40-core GPU. The current memory shortage and AI’s seemingly endless appetite for hardware can be blamed for some of the price pressure. Upgrading to a 4TB SSD costs an additional $1,000, while upgrading to 8TB adds $3,000. Do you want the new 16TB option? That will cost you another $7,000. Another $2,000 gets you 128GB of memory, while nano-texture glass adds $150. For perspective, the previous 16-inch MacBook Pro peaked at $10,149. The new model raises that limit by a whopping $4,400. Absurd pricing aside, the launch marks a significant shift for Apple, nearly a decade after it first experimented with the Touch Bar. The company eventually abandoned that feature, but is now ready to embrace a touchscreen MacBook Pro. Pre-orders open on October 30 and availability begins on November 6.