Tim Cook shared an inside look at the work he’s doing behind the scenes as he prepares to step down as Apple CEO next week. Cook has been preparing incoming CEO John Ternus for the transition for the past few months, and today he introduced Ternus to the popular Pokémon character, Pikachu. Cook said he and Ternus met with the Pokémon team to talk about games. The accompanying video shows Pikachu exploring the Apple Park campus, dancing under the rainbow arch, and picking an apple from the orchard. It’s unclear why the Pokémon team was at Apple Park, but Cook first met Pikachu in September 2025 on a trip to Japan for the reopening of Apple Ginza in Tokyo. There are several Pokémon-themed games available on Apple platforms, including Pokémon GO, Pokémon Trading Card Game Pocket, Pokémon UNITE, and Pokémon Champions. Popular Stories You can listen to Tim Cook’s latest earnings call as Apple CEO today. Tim Cook will participate in his final Apple earnings call today as the company’s CEO. The call begins at 2 pm Pacific Time/5 pm Eastern Time. Cook and Chief Financial Officer Kevan Parekh will discuss Apple’s earnings results for the second quarter of calendar year 2026 on the livestreamed conference call. While the call is primarily aimed at Apple shareholders and Wall Street analysts, anyone… Tim Cook thanks shareholders for his latest Apple earnings call. Apple CEO Tim Cook confirmed today that today’s call was his last as CEO, and John Ternus will become Apple’s new CEO on September 1. Cook will move to a new role as executive chairman when Ternus becomes CEO. I just wanted to take a moment to thank all of you, on behalf of our shareholders, particularly our long-term shareholders who have trusted us for so many years,… Tim Cook: Apple ‘reluctantly raised prices’ due to ‘100-year flood in memory prices’ Apple didn’t want to raise its prices, but was forced to do so due to exponential increases in memory costs, Apple CEO Tim Cook said today during the company’s conference call. company’s third quarter 2026 earnings. Apple raised the prices of Macs and iPads in June because memory prices skyrocketed. As for prices, you know, we raised them reluctantly. I would say that we did it because we are in what I…
