NEWYou can now listen to Fox News articles! It’s National Dog Day, and one dog treat creator believes dogs should be included in the Make America Healthy Again (MAHA) initiative, which emphasizes whole, nutrient-dense foods. “We’ve never used anything artificial,” Sarah Goldberger, New York-based founder and CEO of organic dog treat company Lord Jameson, told Fox News Digital. “We have never used fake food coloring. We have never used fake flavoring. All of our bright, beautiful colors come from real fruits and vegetables.” MOST AMERICANS REJECT CHEAP, HEALTHY FOODS EVEN THOUGH THE MAHA MOVEMENT BOOSTS IT Since becoming an official federal initiative in February 2025, the MAHA Commission has promoted a greater focus on whole, nutrient-dense foods, while calling for reductions in refined carbohydrates, added sugars and certain artificial foods. additives. Goldberger believes those nutritional priorities “will carry over into the pet space.” Lord Jameson founder Sarah Goldberger says her company avoids artificial colors, flavors and preservatives in dog treats. (Lord Jameson) “My hope is that as a brand we can inspire other pet brands to make better decisions to really impact the lives, health and wellbeing of dogs,” he said. Goldberger founded Lord Jameson in 2019, inspired by her late dog, Jameson, after noticing what she described as a gap in the market for healthier dog treats. VET: ‘There’s NO REASON FOR THAT’ “Jameson had been going through a pretty serious medical issue and the medication they were giving him actually created toxicity in his body,” Goldberger said. Goldberger said he wanted to offer treats made with “completely clean, organic, gluten-free ingredients, no preservatives, no toxins, no artificial colors or flavors.” “So we started working with a homeopathic veterinarian and were reminded of the power of plant-based medicine. Many of the formulas, especially in our wellness products, are intended to serve dogs during a time of needed healing with plant-based products, plus herbs and botanicals.” sensitivities to various animal proteins, preservatives and food dyes. Lord Jameson makes organic, plant-based dog treats using fruits, vegetables, herbs and grains. (Lord Jameson) Goldberger said he wanted to offer treats made with “completely clean, organic ingredients, gluten-free, no preservatives, no toxins, no artificial colors or flavors.” Despite using no preservatives, the treats have a shelf life of 18 months, which Goldberger says is “very difficult to achieve in production” and is “another key selling point for us.” Lord Jameson, Goldberger said, “has truly reimagined what dog treats can be and should be.” CLICK HERE TO SUBSCRIBE TO OUR LIFESTYLE NEWSLETTER. She said she eats the treats herself and even puts them in her children’s lunch boxes. They have been a hit with pet owners for a variety of reasons, including what Goldberger described as their effect on dogs’ digestive systems. “As a dog mom, I know the frustration when you go to the store, buy food or a treat, bring them home, and suddenly they have diarrhea.” she said. “Because we use whole food ingredients and no preservatives, you’ll get a nice, firm poop after they eat. It sounds funny to say, but this is something you’ll see in many of our reviews.” National Dog Day shines a spotlight on canine health and well-being and the decisions owners make for their pets. (Lord Jameson) Goldberger also said treats may be suitable for some dogs with colitis, diabetes or other specialized dietary needs. TRY IT WITH OUR LATEST LIFESTYLE QUIZ Since then, Lord Jameson has launched a line of “protein-inspired” flavors as part of its Love Puffs range, made with organic sorghum, a whole grain containing protein and fibre. Another feature that sets Lord Jameson apart, Goldberger said, is that the brand is “completely vertically integrated,” with its manufacturing operations, including its kitchen, warehouse and fulfillment center, based in Boulder, Colorado. “We haven’t had any price increases for three or four years, no issues with any tariffs because everything is primarily sourced in North America,” Goldberger said. CLICK HERE TO DOWNLOAD THE FOX NEWS APP Lord Jameson Treats are sold at 5,500 independent pet retailers in the United States, as well as some grocery stores, and are available internationally in four countries. Fox News Digital’s Kelly McGreal contributed to this report. Teresa Mull is a freelance writer on the lifestyle team at Fox News Digital.
