Google’s first-ever Find Hub tracker is finally here. Pixel Tag drops in November and while there’s a lot of promise here, Google has opted for a pretty bold strategy in a world where AirTag dominates – let’s see if it pays off for them. Pixel Tag is a UWB-equipped tracker for Android’s Find Hub network, taking advantage of nearby devices to help you locate lost bags or items. The tracker costs $29 and will be available later this year and will work much like any other Find Hub tracker, plus add a new “Left Behind” feature that others don’t yet support. While many have opted for rechargeable batteries, Google has also opted for a typical coin-cell battery. It’s about time Google launched its own hardware for Find Hub, with UWB and “Left Behind” being clear advantages over the various trackers from Pebblebee, Chipolo and others that have completed the ecosystem so far. But it’s hard not to ignore the elephant in the room. Advertisement: Scroll to see more content. Pixel Tag is wildly unique and perhaps not in a way that sets you up for success. Google’s tracker has this thin, oblong shape that, in person, is almost surprisingly tiny. Compared to models like the Moto Tag, Pebblebee Clip, and even Apple’s own AirTag, this is downright minuscule in terms of its profile. It’s almost hard to believe there’s a battery in there. I can immediately see some advantages here, such as being small enough to fit in small compartments of bags or places where no one would suspect a tracker is kept, but also some major disadvantages. Pixel Tag will require accessories to mount it anywhere, just like Apple’s AirTag. That’s already a bit frustrating, but what’s a bigger headache is that Google will have to work with partners to build a full ecosystem of accessories for this product. That’s where the Moto Tag shines, as its dimensions are close enough to the AirTag to allow Motorola’s tracker to fit into accessories designed for Apple. The same will not happen with the Google tracker. On the one hand, the Google Pixel Tag stands out, and that is a good thing. On the other hand, it may stand out so much that it is only on one side. As mentioned, it’s a bold strategy on Google’s part. I’m just a little worried to see how it plays out in the long term. Google Pixel Tag will be available in November for $29 for a single tracker and $99 for a 4-pack. More about Google Pixel: Follow Ben: Twitter/X, Threads, Bluesky, and Instagram FTC: We use automatic affiliate links to generate income. Further.
