Kellogg’s is changing the recipe for its iconic Rice Krispies cereal in the UK, replacing brown rice grains with rice flour, as weather-related disruptions affect ingredient supplies. Kellanova, the company behind Kellogg’s cereal brands outside North America, has also reformulated its Coco Pops, also known as Cocoa Krispies in the US, replacing brown rice grains with a combination of rice flour and corn flour, according to British grocery publication The Grocer. The changes will not affect Rice Krispies sold in the United States or Canada, WK Kellogg Co. confirmed to FOX Business. KELLOGG REMOVING ARTIFICIAL COLORS FROM FROOT LOOPS, APPLE JACKS ONE YEAR AHEAD OF SCHEDULE A box of Kellogg’s Rice Krispies cereal sits next to a bowl of the popular breakfast treat. The company has reformulated the cereal recipe in the UK, but the US version remains unchanged. (Tiffany Hagler-Geard/Bloomberg via Getty Images/Getty Images) “Kellogg’s Rice Krispies cereals sold in the U.S. and Canada are not affected by the recently reported recipe changes to Kellogg’s Rice Krispies cereal and Kellogg’s Coco Pops in the United Kingdom,” a company spokesperson said in a statement. WK Kellogg Co. said its Rice Krispies, Cocoa Krispies and Frosted Krispies cereals sold in North America will continue to be made with real rice without changes to its ingredients or recipes. The two companies separated in 2023, when the former Kellogg Company was split into Kellanova and WK Kellogg Co. Mars acquired Kellanova in December 2025. Ferrero acquired WK Kellogg Co. in September 2025. Kellanova said the reformulation aims to maintain consistent product quality, as changing weather conditions affect the availability and quality of certain grains. GET RID OF THE ARTIFICIAL COLORS IN LUCKY CHARMS, TRIX The breakfast cereal aisle of a store. (Jeffrey Greenberg/Universal Images Group via Getty Images/Getty Images) The updated British recipes also contain wheat gluten, making the cereals unsuitable for consumers with wheat allergies or celiac disease. The company said the cereals continue to meet British nutritional standards for fat, salt and sugar, while retaining their previous levels of fibre, vitamin D and iron. Sales of Rice Krispies have also declined in Britain, according to The Grocer, although the company has not linked the reformulation to the drop in sales. WK Kellogg is accelerating its plans to eliminate artificial colors from its entire cereal portfolio by the end of 2026. (Brandon Bell/Getty Images/Getty Images) Other big cereal makers have also been updating their recipes. General Mills announced in August that its U.S. cereals, including Lucky Charms and Trix, no longer contain certified synthetic colors. GET FOX BUSINESS GOING BY CLICKING HEREThe company plans to eliminate such additives from its entire U.S. retail portfolio by the end of 2027. A representative for Kellanova, which oversees U.K. cereal brands, did not immediately respond to FOX Business’ requests for comment.
