While the iPhone Duo doesn’t launch until Friday, preparations are already underway at Apple’s flagship store on New York’s Fifth Avenue for the big day. Here are the details. Apple Fifth Avenue prepares for iPhone Duo launch As @LChenlz discovered on X, Apple has begun installing several large rectangular structures around the store’s iconic glass cube entrance. The installations are still hidden under black cloth and white protective wrapping, but their shapes strongly suggest that they could be giant iPhone Duo models. Apple Store Fifth Ave has started decorating for iPhone Duo! These are clearly giant iPhone Duo models, covered in plastic wrap and black cloth. pic.twitter.com/39yYO8LHIS — Lexus C. ᯅ (@LChenlz) October 21, 2026 In recent years, Apple has celebrated new iPhone launches with special displays and decorations in its flagship stores. In 2024, the company illuminated the Fifth Avenue glass cube in Apple Intelligence colors for the launch of the iPhone 16, while last year it installed giant “Pro” and “Air” displays in several locations. Most recently, Apple decorated the Fifth Avenue cube in burgundy, silver and blue to celebrate the launch of the iPhone 18 Pro last month. Interestingly, there doesn’t appear to be a line outside Apple Fifth Avenue yet, although customers have reportedly already started lining up at other stores. As reported by 9to5Mac today, Apple has confirmed that its US retail stores will have a limited number of iPhone Duo units available to walk-in customers on Friday, while stores in several other markets, including mainland China, Japan, and France, will only offer in-store pickup for orders placed online. While Friday’s launch is still a couple of days away, check out 9to5Mac’s in-depth review of the iPhone Duo, which was published today. Update: Here’s another look at the screens being set up: Worth checking on Amazon FTC: We use automatic affiliate links to generate income. Further.
