V is all for nothing. The BTS superstar has joined the high-tech accessories company as its latest global ambassador, debuting by starring in a new campaign modeling Nothing’s new Headphone (1) Pro. Shot in Seoul by Dorothea Sing Zhang, the campaign was designed to highlight the “experimentation and versatility of authentic expression” while also reflecting a celebration of the technical excellence of both partners. Described by Nothing as the brand’s “most advanced audio product to date,” the Headphone (1) Pro features a triple-driver architecture comprising a 40mm dynamic bass driver, a precision dynamic driver, and an xMEMS treble driver to deliver detail and immersion across a frequency response range of 20Hz to 40kHz. Headphone (1) Pro was tuned with engineers at Metropolis Studios, who helped design a flat EQ switch to provide a neutral sound profile for producers and creators. The new offering, created from aluminum combined with titanium for a premium finish with reduced weight, features real-time adaptive active noise cancellation using a 10-microphone system to more accurately filter the environment, especially in audio-challenged environments such as windy weather and traffic. The headphones also feature up to 68 hours of battery life. “I’m excited to be a part of this bold new chapter with Nothing,” V said in a statement. “Headphone (1) Pro is a design based on creative expression and I look forward to our journey together.” Carl Pei, co-founder and CEO of Added Nothing: “V has an instinct for fearless experimentation. He’s always looking for different sounds and styles; he follows his creative instincts, not proven formulas, and that’s exactly what we wanted to capture with Headphone (1) Pro. We built it to give people more freedom and flexibility in everyday listening. V was the perfect choice as we define technical excellence for the next generation of creatives.” V follows in the footsteps of Charli xcx, who joined as a global brand ambassador and investor earlier this year. He also has big shoes to fill, since she helped launch the headphones (a). As previously reported by The Hollywood Reporter, the $199 headphones sold out across the UK and Western Europe within 48 hours of launching their campaign led by frequent collaborator Aidan Zamiri. Priced at $399, the Headphone (1) Pro will hit the market on September 29, 2026 and will be available at Nothing.tech, Amazon, and nationwide at Best Buy locations in North America. Models V Nothing’s Headphone (a). Credit: Dorothea Sing Zhang/Courtesy of Nothing V Nothing’s Headphone (1) Pro White models. Credit: Dorothea Sing Zhang/Courtesy of Nothing V Nothing’s Headphone (1) Pro Black models. Credit: Dorothea Sing Zhang/Courtesy of Nothing BTS star V models Nothing’s Ear (3a). Credit: Dorothea Sing Zhang/Courtesy of Nothing V models Nothing’s Ear (3). Credit: Dorothea Sing Zhang/Courtesy of Nothing
